Cochise and $not team up to release the full song to their newest viral snippet.

Jun 7

This past week has been a busy one for both Cochise and $not. After a leaked snippet of their newest single “Tell Em” started gaining massive traction on the social media platform TikTok they decided it would be a good time to release the full official version of their duo track. The snippet was used in over 272k videos across all of TikTok in the past month with some videos that featured the song getting millions of views and likes. They decided to drop the official track on May 28th for the public to enjoy. Like any artist who has had a song blow up on social media they only had one more thing to do after releasing the full version.

The duo decided to team up with the legendary director Cole Bennett and have their song paired with a music video on the Lyrical Lemonade YouTube channel. This is a big move for any artist but it seems that the Lyrical Lemonade YouTube channel is $not’s second home at this point in time. He has been featured on the channel 5 different times in the last 8 months. This kind of publicity coupled with a great song is a recipe for growth and numbers, which $not has been capitalizing on very well recently. The “Tell Em” video gained over 4 million views in the week that it has been live. Cochise gained nearly 11k followers on Instagram the day after the video was featured on the Lyrical Lemonade channel. The amount of growth one video by Cole Bennett can give to an artist is insane even after all these years. If you are an aspiring artist a Lyrical Lemonade video will launch you to that next level of stardom everyone is seeking.

By allowing the hype to build on their song, Cochise and $not were able to drop the official version coupled with the Lyrical Lemonade video and gain massive numbers in a very short time. The success this track has already received will be sure to allow both artists to grow to newer heights and gain even more recognition in the rap community. $not is already becoming a household name in the mainstream and I don’t think Cochise will be far behind if he continues to drop songs like “Tell Em” consistently.